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Hills Tourism Goes Digital, Visitor Centre Shuts

February 5, 2024 8:35 am in by
Photo: Google Maps

The Adelaide Hills Visitor Information Centre is now closed, despite opposition from the community.

Mount Barker Council last year announced they would shut their brick and mortar operation at the Hahndorf Academy.

Council said the move was due to the rise of online platforms for accommodation, tour bookings, and itinerary planning, which has shifted the way people plan their trips.

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On Wednesday 31 January, the centre was finally closed and a small team of dedicated volunteers said their goodbyes.

Some of Council’s new measures for supporting tourism in the region include a six-month Virtual Visitor App Trial starting this month, expanded content on the Adelaide Hills Tourism website, QR codes at key locations directing to the trial app, and maps and brochures supported by the Hahndorf Business & Traders Association for content and distribution.

To address specific needs during peak periods and major events, they are considering the use of pop-up visitor information services.

Additionally, Council has recruited a Tourism & Business Development Officer, starting in mid-February, who they say will play a pivotal role in supporting the tourism industry and evolving our visitor servicing model.

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