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The Bend Motorsport Park Renamed After New Sponsorship Deal

August 17, 2023 3:46 pm in by
Photo Credit: Shell V-Power Motorsport Park

One of the Murraylands’ biggest tourism drawcards has a new name.

The Bend Motorsport Park, named loosely after its Tailem Bend location, will now be called Shell V-Power Motorsport Park for the next 10 years.

The Shell V-Power Motorsport Park nameplate was unveiled yesterday with The Bend Welcome Centre’s fascia now sporting the venue’s new logo.

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The change comes just days before the one of the venue’s premier events in the OTR SuperSprint begins.

The Bend now joins the likes of the Scuderia Ferrari Formula 1 team, Team Penske Nascar/IndyCar operations, Hyundai’s factory World Rally Championship team and Australia’s own Dick Johnson Racing under the Shell motorsport umbrella.

Managing Director Sam Shahin says it’s a sign of the growth of the venue.

“It’s a testament to The Bend brand that we have developed since we set about building this venue close to a decade ago.”

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