Local News

Murray Bridge Mum Wins Business Award


A Murray Bridge woman has been recognised by Business SA for her savvy leadership in the  2020 Young Entrepreneur of the Year awards.

Alex Morgan (30), is one of four winner's at last night's awards. She took out the peak body’s award for 'Business Plan of the Year' for her business, Move Pilates Studio.

Judges deemed the 30-year-old not only incorporated a COVID Plan into her business model but has embraced digital technologies and has projected growth over a 3-year term.

Like many gym/fitness business owners during the COVID-19 shutdown, for the first time ever Mrs Morgan started online classes in March.

While most have now returned to in-studio training,  Move Pilates has actually increased online services, offering 12 live virtual classes a week and providing a pre-recorded library of “on-demand” classes which has customers tuning in from as far away as Victoria, NSW and even Scotland. 

Mrs Morgan said she wanted a platform that assisted keeping members feel connected and ‘seen’.

"Our classes are two-way which allow us to assist clients with their form, provide modifications and encouragement along the way," Mrs Morgan said.

The entrepreneur certainly has her hands full as she is expecting a baby in December and is mother to 5-year-old Imogen and 3-year-old Max.

Mrs Morgan credits her ability to switch on her new online business so quickly to the mentorship and advice she received as part of Business SA’s South Australian Young Entrepreneur Scheme (SAYES).

“SAYES allowed me to have a business continuity plan in place ready to go to ease the burden of COIVD-19. Thanks to the SAYES program I was able to switch my online services on within a week of the shut down and then from there build it up even further,” she said. 


Photo at top of Alex Morgan at her pilates studio, image above of Minister for Innovation and Skills David Pisoni with Alex Morgan and Business SA CEO, Martin Haese.

Story by Jennie Lenman, images supplied by Business SA.