Nearly $64 million was injected in the South Australian economy during the 2018 Santos Tour Down Under, with record crowds getting out to watch the event this year.
The statistics from the race have been finalized with an estimated 810,ooo spectators lining the streets ofnAdelaide, the Barossa, Adelaide Hills and Fleurieu to watch some of the world’s best cyclists in action, 46,000 of those made the trip to SA from interstate or overseas.
The South Australian Minister for Trade, Tourism and Investment David Ridgway said the TDU is a great example of how powerful events are for the State’s economy and community spirit.
“The 2018 Santos Tour Down Under saw 810,000 spectators lining the streets of Adelaide and surrounding regions and we’ve now ticked over 10 million spectators since the event began 20 years ago.
“We’ve got a great reputation for staging world class events and we look forward to welcoming TDU athletes and spectators from all over the world again in 2019.”
Events South Australia, Executive Director, Hitaf Rasheed said the results are a strong testament to the exceptional work of everyone involved with the event.
“Despite the enduring heat, the fans still came out to line the race routes and cheer on the world’s best riders with 46,000 visitors travelling from interstate and overseas just to attend the event,” Ms Rasheed said.
Race Director, Mike Turtur said the racing delivered results and was exceptional for the fans.
“We were delighted to welcome back the rainbow jersey with UCI World Road Champion Peter Sagan taking to the start line alongside TDU champion Andre Greipel making his return to the race.”
“We could not have scripted a better result, with Greipel, Viviani, Sagan, Ewan and Porte all taking stage wins, Daryl Impey taking ochre overall meaning the competition on the bike was fierce and the party atmosphere around the race electric.”
The race also exposed South Australia to potentially 560 million people across 46 countries through media coverage.
Image: By Brian Townsley (Tour Down Under 2015) [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons