Our wine tourism industry is getting a $3 million dollar boost.
The International Visitation Campaigns were launched in the Adelaide Hills, Barossa, Clare Valley, Limestone Coast, the Riverland and McLaren Vale.
The State Government has committed $750,000 towards the initiative with funding contributions also from Wine Australia, through the Commonwealth Government’s $50 million Export and Regional Wine Support Package, local government, wine associations and communities.
Many of the regions will use the money to attract international visitors in innovative ways - including a sommelier exchange, multi-lingual websites, wine trails, and virtual reality.
Minister for Primary Industries and Regional Development, Tim Whetstone, said with most 40 per cent of international tourists visiting our wineries, the iniative will support growth in our regions.
The Minister said, “Wine regions across South Australia are utilising the campaign in a number of innovative ways to attract international visitors, including a sommelier exchange, multi-lingual website, wine trail, virtual reality and online marketing.
“Our wine regions are continuing to be innovative and adapt to changing consumer needs targeting consumers looking for premium products."