sau mrb 5mu show header sa today jennie 2021

Has the COVID Vaccine Marketing Campaign Missed the Mark?

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Multiple spokespeople are providing differing and varying messages about the COVID vaccines in Australia, making consumers more relunctant to get the jab.

Marketing strategist and consumer behaviour analyst Barry Urquhart, of Marketing Focus, says the Government needs a clearer, stronger message in their fight to control the pandemic and protect the community.

He joins Jennie Lenman to discuss.

 Photo at top a screen grab from Australian Federal Goverenmtn COVID-19 campaign video