Nielsen data has revealed the most popular streaming shows of the first half of 2025, and Netflix continues to dominate the rankings. From gripping dramas to action-packed thrillers, these are the top five original streaming series that captivated audiences, racking up billions of minutes watched.
1. Squid Game (Netflix) – 15.1 Billion Minutes Watched
Topping the list is Netflix’s global hit, Squid Game. The South Korean drama kept viewers hooked with its second season, released late last year, and its third and final season, which dropped in June. Altogether, the series amassed an incredible 15.1 billion minutes of viewing time, making it the most-watched original streaming show of 2025 so far.
2. Reacher: Season 3 (Amazon Prime) – 13.3 Billion Minutes Watched
Amazon Prime secured the second spot with the third season of Reacher. Premiering in March, this action-packed series drew a massive audience, delivering 13.3 billion minutes streamed. Its high-stakes drama and edge-of-your-seat action made it an office favourite and loved by fans of the books by Lee Child.
3. The Night Agent: Season 2 (Netflix) – 12.2 Billion Minutes Watched
Netflix claims another spot with The Night Agent. This political thriller returned earlier this year with its intense second season, pulling in 12.2 billion minutes watched. Its gripping storylines and suspenseful twists solidified its ranking as the third most-watched streaming series.
4. Ginny and Georgia: Season 3 (Netflix) – 10.2 Billion Minutes Watched
Netflix’s heartfelt drama Ginny and Georgia continued to resonate with audiences. Season 3, dubbed a “quiet success,” brought in 10.2 billion minutes watched, earning it fourth place on the list. The show’s blend of emotional storytelling and relatable characters has proved to be a winning formula.
5. Severance: Season 2 (Apple TV) – 9.3 Billion Minutes Watched
Apple TV’s critically acclaimed Severance returned with its highly anticipated second season. The unique workplace thriller captivated viewers, raking in 9.3 billion minutes of watch time and rounding out the top five.
Why These Shows Are So Popular
The success of these top streaming shows reflect the changing habits of global audiences. From gripping thrillers to heartfelt dramas, we are all drawn to compelling storytelling, diverse characters, and high production quality. Platforms like Netflix, Amazon Prime, and Apple TV continue to innovate, delivering new seasons and fresh content to keep audiences engaged.
