State Govt Turns Attention to Agritourism

May 31, 2023 2:24 pm in by
Photo Credit: Jurlique Farm Management - Tripadvisor

The State Government is hoping South Australia’s tourism boom can be channelled into farm-based experiences across our regions, as part of their new plan unveiled yesterday.

The South Australian Agritourism Sector Plan 2025 will endeavour to nearly triple the state’s current agritourism visitor spend in non-wine related experiences.

Agricultural Tourism, or agritourism as it is commonly known, is a type of experiential travel which connects people to product or produce, delivered on farming land through an ‘on farm’ experience.

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Pick-your-own experiences at Beerenberg Farm and Lenswood are listed as prime examples of effective agritourism ventures, along with farm tours at Jurlique in the Adelaide Hills.

Speaking with Around SA, Farm Manager Cherie Hutchinson says their tours helped take their business to the next level.

“We were part-time before these; now we’re full-time operating six days a week with a tour daily,” Ms Hutchinson said.

“It’s been not only something we wanted to do for a while, but also something the customers wanted too.”

“From our customer feedback, we know that after their tour they are walking away thinking “I know a little bit more today”. I can definitely see an increase into people trying to connect to the land and connect to that storytelling.”

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An agritourism working group will be established to undertake consultation with industry and develop an action plan to achieve the 2025 target.


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